Posted on Thursday 20 October 2005
Want to be in a Hollywood movie? Easy. Goto the ‘Wedding Crashers’ movie site and do some ‘trailer crashing’ – uploading yourself into the movie trailer! Is this a new era of consumer empowerment where consumers get to be the stars of movies?
This Newsweek article covers this and other Consumer Empowerment stories - such as Converse who invited amateur filmmakers to submit videos featuring their colorful sneakers. Thirty or so ads won viewer votes online winning their creators $10,000.