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Harvard Business Review on CDI
Tide to Go - P&G’s new CDI initiative
Marketing 2.0
CDI - Nike ID and MMs Global Vote
Thanks for the links!
Consumers Call the Shots on Innovation
“Customer-Made” at Trendwatching
Whirlpool Consumer Driven Innovation
Economist Article on CDI
Danone’s latest CDI campaign
CDI: Forrester Business Survey
Austrian Taste Design Competition: Trinkhanf
Threadless and Wine Mass Customization
Fanisodes for the L-Word
PR Week about Mozilla’s Open Source Approach for the design and marketing of Firefox
Kettle Chips Do it Again
Consumers Call the Shots on Marketing
More opportunities for consumers to create ads: Current tv and Mastercard
P&G’s consumer empowerment panel for Moms under new name: Vocalpoint
Pontiac’s interesting take on Consumer Empowerment
Web-based T-Shirt company Spreadshirt “outsources” logo development to users
The Need for Niche - Big Brands Wake Up to the Power of Peer Generated Media
Consumer Empowerment article on MarketingProfs
Clients Call the Shots on Innovation
Beta Products and Responsibility
The Museum of Modern Betas
Innocentive invites the public to contribute to corporate research
CDI - Consumer Driven Innovation
Should Charities enable “donor empowerment”?
Exploring co-creation: Chris Lawer on dimensions and definitions
Brand Elections à la française
Clients Call the Shots on Marketing
Will brand-driven consumer involvement overtax the audience?
Mass Personalisation
Trailer Crashers
The Economics of Peer Production
Social Networks
Thanks for the links!
Posted on Tuesday 25 October 2005
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