Kettle Chips Do it Again
Posted on Wednesday 18 January 2006
Online Polling as a way of deciding on which new product variant to launch is not new, but Kettle Chips are at it again, and with a twist – the program funds itself. Their People’s Choice initiative involves inviting consumers to pay to order samples of a limited run (read exclusive) of potential new line extensions (new flavors) – and then vote on their favorite, which will then get commercialized! Self funding NPD - now that’s smart!