CDI: Forrester Business Survey

Posted on Friday 10 March 2006

I reently spoke at a Forrester conference on CDI (consumer driven innovation), with big brands (Google, BMW, Paramount Pictures…) present. An interesting survey was conducted amongst the delgates present at the conference about the reality of CDI in their firms. Bottom line – the desire to involve clients, customers and consumers in marketing and innovation is there – but many businesses are not yet set up for it.