Economist Article on CDI



Posted on Friday 10 March 2006

Nice quote from the Economist “Not only is the customer king: now he is market-research head, R&D chief and product-development manager, too.” The article drawing on the first book on CDI (consumer driven innovation) – Democratizing Innovation by Eric von Hippel at $19.77 from Amazon.

The article covers CDI initiatives by GE, BMW, Staples and EA.